Business idea assessment

Get your business ideahonestly assessed before you commit.

A whole expert team instead of a chat reply: your complete assessment in minutes.

No account · Confidential · No model training · Never public

View an example assessment

Process

From idea to assessment — in four steps.

01

Describe your business idea

Describe your business idea in your own words. If more information is needed, up to five follow-up questions will be asked.

02

Ethics review

An automatic ethics check ensures your idea meets fundamental ethical standards.

03

AI agents analyze

Up to 12 specialized agents analyze, discuss and evaluate your idea. Initial assessment, critical cross-check, joint final evaluation.

04

Receive your assessment

Scoring matrix, business model analysis and a clear recommendation: Launch, Revise or Discard. Plus a full PDF report for immediate download.

The AI experts in detail

Twelve specialized experts. Three structured discussion rounds.

Each agent represents a clearly defined analytical perspective — visible as a live stream during the assessment.

The active experts are selected dynamically — matched to your idea, input and chosen package. Click an expert for details.

Core team — 4 experts

More AI experts — 8 specialists

The report

What every assessment contains

Not a chat reply — a complete report. This scope is exactly what the package prices are based on.

20+
pages in a typical Full report
7
weighted categories with reasoning
12
expert verdicts with individual scores (Full package)
9
building blocks in the Business Model Canvas
1
clear recommendation

Overall score

Scoring matrix

Expert verdicts

Strengths & risks

Recommendation

Market analysis

Financial model

Competition

Tech & AI

Business Model Canvas

Standard+

Open questions

Standard+

Patent research

Full

Value proposition

Full

Sources

Glossary & legal

View a full example assessment →

Packages

Transparent pricing. No hidden costs.

What do you need the result for?

Not sure which package fits?

Basic · Private

$ 5.99one-time

4 Agents

Quick first assessment: is this idea worth pursuing?

What you get answered:

  • ·How do I position myself in the market?
  • ·Do the numbers work?
  • ·What are the risks — and when should I stop?
  • ·What should I do next?

Scoring matrix (7 categories) · 4 expert verdicts · PDF report

Start assessment

Standard · Private

$ 9.99one-time

8 Agents

A solid basis for decisions — with business model and concrete next steps.

What you get answered:

  • ·Everything in Basic, plus:
  • ·How does my business model actually work?
  • ·What do I still need to validate before starting?
  • ·What upside is there — including AI and tech?

Business Model Canvas · open questions · 8 expert verdicts

Start assessment

Full · Private

$ 14.99one-time

12 Agents

The complete dossier: adds patent, legal and sustainability perspectives.

What you get answered:

  • ·Everything in Standard, plus:
  • ·Is an existing patent in my way?
  • ·What legal hurdles are there?
  • ·How do I scale if it works?

Patent research · Value Proposition Canvas · legal orientation & ESG

Start assessment

You can upgrade to a larger package at any time later and only pay the difference.

256-bit SSL · Secure payment via Stripe

All common payment methods supported

Klarna.

Data Privacy & Integrity

What you submit stays exclusively yours.

With consumer AI tools like ChatGPT or Gemini, you can't rule out that your inputs feed into future training data. A structural risk founders rarely factor in.

Ideontics works exclusively via the Anthropic API. Your idea is used only to generate your assessment — never to train AI models. Full processing details are in our privacy policy.

The same goes for you as a visitor: no tracking cookies, no fingerprinting, no personal data. No cookie banner, because it's simply not needed.

No AI training

Your inputs are never used to train or improve AI models (Anthropic commercial terms).

Automatic deletion

Your idea is deleted automatically after 12 months.

Intellectual property

Your idea is and remains yours. Our terms expressly exclude any exploitation.

Paid = Private

Paid assessments remain visible to you only, with no public listing.

Founder Guide

Test ideas like a pro.

All articles →

Validation

Validating a business idea: the 5-step test

How to find out in two weeks whether your idea holds up, before you invest money and months.

Read article →

Business plan

How to write a business plan: structure, content, pitfalls

The nine chapters, what belongs in each and the mistake banks and funding bodies trip over most often.

Read article →

Finance

Understanding break-even, with an interactive calculator

When does your idea pay for itself? Work it out yourself in 60 seconds.

Read article →

Pricing

Startup pricing: five steps to your first price

Cost sets the floor, value sets the ceiling. How to find a price in between and put it to the test.

Read article →

Audience

How to define your target audience in four steps

Why "everyone" is the most expensive answer, and how one afternoon gets you to a group you can count and reach.

Read article →

Channels

Marketing channels for founders: which channel for which audience

Eight channels with lead time, cost and limits, and the single number you measure all of them by.

Read article →

Local search

Local SEO for small businesses: the listing, the reviews, the page

The six fields in a map listing that decide the order, what the rules are around reviews, and what puts the listing at risk.

Read article →

Website

What a founder's website needs: structure, legal basics, one action

Six blocks in the order the questions arrive, one button instead of five, and which legal items depend on what the site actually does.

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Outreach

Cold outreach rules for founders: what you may send, and to whom

Email, phone, messenger, post: which route is open without consent, and what a violation costs.

Read article →

Referrals

How to ask for referrals: the moment, the question, the reward

Why most satisfied customers never refer anyone, when the window is open, and the question that produces names instead of nods.

Read article →

Email list

Building an email list: signup, proof, deliverability

Why a signup only counts once the confirmation link is clicked, what has to be logged, and the three domain records that decide whether the mail arrives at all.

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Measuring

Measuring marketing without analytics: four numbers, one sheet

Why visits are the wrong number, which four numbers make the right one, and why your own time is the largest invisible cost.

Read article →

Competition

Competitor analysis in 5 steps, on no budget

Who you actually need to compare, where the data sits for free, and how to turn it into your own position.

Read article →

Positioning

Unique selling proposition: how to find and phrase yours

Why "high quality" is not a differentiator, and how four steps get you to a sentence no competitor could sign.

Read article →

Business model

The Business Model Canvas, explained simply

The nine building blocks of your business model, with a worked example.

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Value proposition

Value Proposition Canvas: making offer and customer meet

Six boxes, two halves, one question: does what you offer meet what the customer actually needs to get done?

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MVP

How to build an MVP: the smallest version that proves something

Four build types, five steps and the one question that has to be answered before a single line of code.

Read article →

First customers

Getting your first 10 customers, one at a time

Why reach is the most expensive route to ten customers, and which five paths work in weeks instead of months.

Read article →

Interviews

How to run customer interviews that tell you the truth

Why a friendly yes proves nothing, and the five questions that get you answers worth acting on in twenty minutes.

Read article →

Market

TAM, SAM, SOM: sizing your market realistically

Why "the market is huge" convinces no one, and how to do better.

Read article →

Risks

The 7 most common reasons business ideas fail

And how to spot each one early, before it costs you money.

Read article →

Funding

Startup funding and grants: the overview

Grants, subsidised loans, coaching support: which pots exist and where to knock first.

Read article →

Legal structure

Choosing a legal structure: liability, capital, admin

Sole trader, partnership, LLC or corporation: four questions settle it, and limited liability ends earlier than most people think.

Read article →

Registration

Registering a business: the order, the offices, the deadlines

Which office tells the others (almost none), which deadlines start on day one, and what each step costs.

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Insurance

Business insurance for founders: what is required, what can wait

Why your personal policies stop paying on day one, which three covers actually matter, and what the rest costs per year.

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Founding team

Founder agreements and vesting: equity, exit, what to write down

Why splitting equity by headcount is the most expensive minute of the project, and the four points that belong in writing before you start.

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Invoicing

Writing invoices and VAT: mandatory details, small-business rule, e-invoicing

The ten details an invoice has to carry, when the small-business exemption ends mid-year, and the date a PDF stops counting as an invoice.

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Tax & bookkeeping

VAT returns and simple bookkeeping: rhythm, reserve, profit

The two numbers that decide between monthly, quarterly or nothing at all, how much of every euro that arrives is not yours, and why your profit is not what the bank account says.

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Getting paid

Getting unpaid invoices paid: default, reminders, court order

Why a date on the invoice beats any reminder template, what the four stages up to an enforceable title cost, and the part of the loss you get back without the debtor.

Read article →

Basics

Founder glossary: the terms that matter

From TAM to moat: every term from pitch decks and investor meetings, each explained in one sentence.

Read article →

Voices from practice

What founders and innovators say.

As an industrial designer I work with early-stage product and business ideas all the time. Ideontics helps me question assumptions quickly, make risks visible and turn a vague idea into concrete next steps. You get back a multiple of what you pay. The analyses are so well-founded that I now use them for my own clients.

Gregor Korolewicz

CEO · Gregor Korolewicz Industrial Design Studio Berlin

July 2026 · Translated from German

Ideontics assessed my business idea with surprising precision — especially the risks I had sensed myself but could not have articulated that clearly. What helped me: the 12 specialised agents don’t deliver one “AI opinion” but 12 perspectives, each with its own score. That is real added value compared to conventional evaluation forms. The Pessimist (risks, kill criteria) made it clear to me where my concept tips over most easily. My conclusion: a pragmatic, honest tool for founders at the pre-seed stage. Anyone looking for a honeypot rating is in the wrong place. Anyone who wants an honest outside perspective: recommended!

Robert Heinstein

Founder · delumino.de

September 2026 · Translated from German

Open questions

Anything still unclear?

Can I see an example before paying?

Yes. Under "Examples" you will find complete assessments, fully readable, without signing up and without paying. They show exactly the scope and quality you get for your own idea.

What do the packages cost and what is included?

Three one-off packages, no subscription and no renewal. Basic ($ 5.99) covers 4 agents, the scoring matrix and a summary. Standard ($ 9.99) covers 8 agents and adds the Business Model Canvas and open validation questions. Full ($ 14.99) covers 12 agents and adds a patent search and the Value Proposition Canvas. The PDF report is included in every package.

Which package do I need?

Basic is enough for a first placement, when you want to know whether the idea is worth pursuing at all. Standard is the normal case once you plan to work with the result, because the Business Model Canvas and the open questions are included. Full pays off for technical or product-heavy ideas where patent situation and value proposition matter.

Can I upgrade to a bigger package later?

Yes. On the results page you can move up to a bigger package at any time and pay only the price difference. The assessment is then re-run automatically with the larger team; you do not have to enter your idea again.

How do I pay?

Payment runs through Stripe. Credit card, Apple Pay, Google Pay, PayPal and Klarna are available. Depending on your country Stripe may show further methods. Ideontics never sees or stores card details.

Can I get a refund?

For digital content delivered immediately, the statutory right of withdrawal ends once delivery begins. You are told this explicitly during checkout and agree to it before the assessment starts. The details are in the terms, section 4.

How long does an assessment take?

It depends on the package, because more agents mean more discussion rounds. Basic takes about a minute, Standard two to three minutes, Full up to five. You can follow along live and do not need to keep the window open, because the result is also sent to you by email.

Do I need an account?

No. You enter your idea without signing up, answer the follow-up questions and pay. Your email address is collected at checkout so the result reaches you even if you close the page.

How reliable are the results?

The assessment is a reasoned evaluation based on what you provide, not a forecast. Its quality depends directly on how precisely you describe the idea and answer the follow-up questions. Every assessment therefore states its assumptions openly and, from the Standard package upwards, the questions you should test in the market yourself.

All questions and answers →